Focus groups

Focus groups for testing ideas, products and advertising materials.

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Фокус-группы

What are we measuring?

Audience reactions to products, ideas, brands and communications.

How do we measure?

Moderated group discussions with the target audience.

What does business get?

Insights, hypotheses and understanding of audience perception.

Examples of reports and visualizations

Медиапотребление казахстанцев

Media consumption of Kazakhstanis

Together with PR agency PR Hub and digital agency Vivecto, the Alvin Market Research team conducted a study of media consumption in Kazakhstan to determine which platforms and content formats are currently driving audience attention.

Портрет современного пользователя соцсетей Узбекистана

A portrait of a modern social media user in Uzbekistan

The Alvin Market Research team conducted a study and created a profile of the modern social media user in Uzbekistan.

Анализ бизнес-среды Казахстана

Analysis of the business environment in Kazakhstan

For the largest industry exhibition, Fashion Expo, the Alvin Market Research team conducted a study of the business environment in Kazakhstan.

Культурный код Центральной Азии

Cultural Code of Central Asia

Consumer behavior research in Kazakhstan and Uzbekistan for a research meetup in Moscow

Рынок исследований в Казахстане

The research market in Kazakhstan

Together with KAPIOR, Alvin Market Research and BRIF Research Group conducted an industry analysis and prepared forecasts for the development of the Kazakhstan research market for 2026.

Как ИИ интегрируется в путь клиента

How AI is being integrated into the customer journey

The Alvin Market Research team conducted a study to determine how deeply AI tools have penetrated the daily lives of Kazakhstanis.

Ready to start exploring?

We will discuss your task and select the optimal methodology to obtain accurate results.

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