Alvin Market Research

A group of research companies providing a full range of services in the field of marketing and sociological research.

Insights for your decisions — from information collection to analytics and recommendations.

Количественные исследования
Quantitative research
We obtain precise figures and measurable results for decision-making
CATI
CAWI
CAPI
Качественные исследования
Qualitative research
We explore motivation, barriers, and the real reasons for audience selection.
FGD
IDI
UX
Ethno
Mystery Shopping
Mystery Shopping
We explore motivation, barriers, and the real reasons for audience selection.
Retail
Online
Call Center
Кабинетные исследования
Desk research
We analyze the market, competitors, and trends based on available data.
Retail
Online
Call Center

About the company

Helping companies make data-driven decisions
We combine research expertise, infrastructure, and analytics to help clients gain insights for strategic decisions.
Key milestones:
2006
Opening an office in Kazakhstan
2013
Joining ESOMAR
2014
Complete transition to tablet surveys
2019
Emergence of our own call center
2016
Joining the Kazakhstan Association of Professional Researchers of Society and Market (KAPIOR)
2018
The appointment of Natalia Ospanova, the head of the company, as president of the Kazakhstan Association of Professional Researchers of Society and Markets (KAPIOR)
2024
Opening an office in Uzbekistan
Regional coverage and partner network
We operate throughout Kazakhstan and Uzbekistan. We can expand our reach through our partner network if needed, while maintaining uniform requirements that align with global standards.
Key areas:
Kazakhstan
Projects in all cities and regions, online and offline formats, adapted to the local context
Uzbekistan
Projects in all cities and regions, online and offline formats, adapted to the local context
Affiliate network
A wide partner network with verified contractors
Infrastructure that ensures data quality
Alvin Market Research's proprietary infrastructure allows us to quickly launch projects, monitor fieldwork, and ensure consistent data quality at every stage of the research process. We combine telephone, online, and offline data collection methods to obtain a representative audience picture and help clients make decisions based on accurate data.
Main capacities:
CATI Center
Telephone interviews and surveys with quota, scenario, and data quality control
Online research
Digital tools for quickly launching surveys and audience analysis
Field research
Organizing interviews, surveys and data collection in all cities and regions.
Quality control
Department for monitoring and checking interviews, audio and data arrays to ensure the accuracy of the results
Professional associations
We work in accordance with international research standards and principles of professional industry ethics.
Associations and Memberships
ESOMAR
international principles of research ethics and quality
KAPIOR
local expertise and industry practices
marketing.uz
regional professional environment and case exchange
Expertise in key markets
For over 20 years, we have been conducting research for the FMCG, financial, telecommunications, pharmaceutical, retail, public sector, international organizations, and social projects in Central Asia.
Industries where there are cases
FMCG
Retail
Finance
Pharma
E-commerce
Services
Public sector
More information about our approach and research stages can be found in the About Us section.«
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Why choose us
Мы помогаем
We help
We help companies make data-driven decisions by combining research expertise, modern methods, and a deep understanding of Central Asian markets.
Комплексный подход
An integrated approach
We handle the entire research cycle—from problem setting and methodology development to data collection, analysis, and recommendations.
Широкий набор методов
A wide range of methods
We use quantitative and qualitative methods: CATI, CAWI, F2F, CAPI, focus groups, in-depth interviews, UX research, Brand Lift and Mystery Shopping.
Экспертиза в разных отраслях
Expertise in various industries
We implement projects for FMCG, financial services, telecom, e-commerce, the public sector, and other industries.
География и локальная экспертиза
Geography and local expertise
We operate in Kazakhstan and Central Asia, taking into account the cultural and behavioral characteristics of each market.
Достоверные и применимые результаты
Reliable and applicable results
We collect and analyze data so that it is not just informative, but useful for making business decisions.
Международные стандарты качества
International quality standards
We work in accordance with the principles of ESOMAR and professional associations, maintaining confidentiality and transparency of methodology.
Гибкость и адаптация под задачу
Flexibility and adaptation to the task
We tailor research designs to the client's goals—from quick surveys to comprehensive analytical projects.

Full spectrum
research services

Marketing and sociological research for accurate business decisions.
We'll select the right methods and tools for your needs—from individual studies to comprehensive turnkey projects.

Customer experience research to improve service quality and loyalty.

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Brand Lift research helps assess how advertising influences brand perception and audience behavior.

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Focus groups for testing ideas, products and advertising materials.

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In-depth interviews to study consumer motivation and behavior.

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Mystery Shopping to evaluate service quality and customer experience.

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CAWI online surveys for rapid data collection and digital research.

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CATI telephone surveys for population, customer and market research.

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Data analytics and visualization for strategic and management decisions.

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Evaluation of service and interaction with clients.

  • Mystery Shopping
  • service quality assessment
  • customer service audit
  • verification of service standards
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Field research allows data to be collected directly from target audiences in urban and rural areas.

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Research into user behavior, interface usability, interaction scenarios and user experience.

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Brand and advertising research to evaluate the effectiveness of communications.

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Research that helps study public opinion, social processes, and population behavior.

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Market, consumer and competitor research for business decision making.

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Quantitative research allows you to obtain representative data and assess the opinions, behavior, and needs of your audience.

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200+ clients from various industries

Customer reviews

Letter
А. Бекмухамбетова
AB
A. Bekmukhambetova
Director of the Marketing Department of KAZPOST"
Letter
Изгаршев В.В.
IV
Izgarshev V.V.
General Director of Air LLC«
Letter
Керимбаева Жибек
KZh
Kerimbaeva Zhibek
Head of IMS Health Technology Solutions Kazakhstan
Letter
Горбатенко Е.М.
GE
Gorbatenko E.M.
Head of Marketing Research and Customer Experience
Letter
Е. Умирзаков
EU
E. Umirzakov
General manager
Letter
Татьяна Воронина
TV
Tatyana Voronina
Director of CX Research Lab Bereke Bank
Letter
Батырбекова Ж.Б.
BZ
Batyrbekova Zh.B.
Deputy Chairman of the Board
Letter
Тихонов А.В.
TA
Tikhonov A.V.
Marketing Director
Letter
Ахметов А.С.
AA
Akhmetov A.S.
Vice President of Finance
Letter
Аксенов А.
AA
Aksenov A.
Director of Research and Analytics at TOO RG Brands Kazakhstan Brands
Letter
Тульчинский Н.Л.
TN
Tulchinsky N.L.
Deputy Chairman of the Board
Letter
Зайцев А.B.
FOR
Zaitsev A.V.
Marketing Management Manager
Letter
Дина Юлдашева
DU
Dina Yuldasheva
Director of the Corporate Finance Department
Letter
Дина Юлдашева
DU
Dina Yuldasheva
Partner, Corporate Finance Department
Letter
Ержан Дурумбетов
ED
Erzhan Durumbetov
Commercial Director of TOO "G4 City"«
Ready to discuss your task?
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FAQ
We briefly answer frequently asked questions: deadlines, cost, selection, confidentiality, and what you'll receive in the end.

Alvin Market Research is a group of research companies that conducts marketing and sociological research in Kazakhstan, Uzbekistan, and the countries of Central Asia.
We help businesses and organizations study the market, analyze consumers, and make data-driven decisions. We use a variety of methods, including telephone and online surveys, in-person interviews, focus groups, and other tools.

We conduct sociological and marketing surveys, and for this purpose we form a random sample of respondents.
Your number could have been included there randomly or through open databases used for research.
A call doesn't mean you've registered anywhere—it's standard survey practice worldwide.

Yes, participating in surveys is completely safe.
We do not request confidential information: bank card numbers, passwords, SMS codes, etc.
All responses are used in aggregate form for analysis and are not linked to any specific individual. Participation is entirely voluntary, and you can withdraw at any time.

These are different methods of conducting research:

CATI — operator-assisted telephone interviews
CAWI — online surveys via the Internet
F2F — personal interviews (face-to-face)
CAPI - Tablet-based Interviewing

The choice of method depends on the research objectives, audience and geography.

The cost depends on several factors:

method (telephone, online, personal interviews)
sample size (number of respondents)
geography (city, country)
the complexity of the questionnaire and analytics

Each project is priced individually. To get a precise quote, please submit a request and describe the task.

To order a study, simply contact us through the website or leave a request.
We will clarify the task, suggest a suitable method, and prepare a commercial proposal.
Once approved, we launch the project: from developing the questionnaire to collecting data and preparing the report.

We tailor our sample to the specific needs of each project to ensure our research results are as accurate as possible and reflect the true audience.

When constructing a sample, the following are taken into account: research objectives, characteristics of the target audience, region of residence, gender and age, income level, profession and other parameters.

The timing of the study depends on the methodology, sample size, and complexity of the analysis.

On average, the full project cycle—from questionnaire approval to the completed analytical report—takes approximately 1–2 months.

Small projects and surveys can be completed much faster.

Contacts
Choose a convenient contact method, and our team will promptly assist you with all your questions.
Office address
Almaty, 050002, Gogol st., 39, office. 809
Opening hours
Mon-Fri: 9:00-18:00, Sat-Sun: closed
Social media
Office address
Tashkent, st. Magtymguly, 112, office 204
Opening hours
Mon-Fri: 9:00-18:00, Sat-Sun: closed
Social media