Digital Finance in Uzbekistan: How Online Services Are Becoming Part of Everyday Life
Online financial services are no longer uncommon. A new study by Alvin Market shows that the majority of residents in Uzbek cities are not only familiar with online banking but also actively use it in their daily lives.
To obtain up-to-date data, Alvin Market specialists conducted an online survey among city residents over 18 years of age in early May 2025.
The survey involved 500 people—the most active and digitally connected segment of the audience, those who use the internet every day and are usually the first to try new services.
This format allowed us to quickly gather relevant responses and gain a realistic picture of how people manage their finances today.
Online finance is already a part of everyday life

79 % respondents have already purchased financial or insurance services online.
This means that digital financial services in Uzbekistan have become part of everyday life for most residents. We're seeing a situation where users aren't just familiar with the online format—they're already living in it, expecting the same convenience and speed as they would from traditional offline services.
The next step is obvious: make the process even simpler and more user-friendly, improve the usability of interfaces and ensure maximum trust and transparency.
What financial services are already online?

Now let's look at which financial services Uzbeks most frequently use online. Money transfers and everyday payments are the clear leaders: every second respondent, or 51% of respondents, have already made them. This makes sense—transfers and bill payments are the simplest and most straightforward financial transactions, and the one with which most people first experience online banking.
Second and third place go to opening payment cards (33 %) and applying for microloans or credit (32 %). These steps are more complex, but they are also steadily moving toward digitalization: people are increasingly less likely to need to visit a bank office in person to get a card or apply for a small loan.
Deposits (14 %) and insurance products (11 %) are currently less popular. This reflects the habit of discussing such decisions in person and the need for additional consultations. Nevertheless, the trend is clear: digital financial culture is expanding from simple services to more complex products, and trust in online transactions is gradually increasing.
For banks and insurance companies, this is an important signal: online sales and remote service are becoming the basis for customer interaction.
Readiness to go completely digital«

As of today, 74% of Uzbek residents have stated that they are fully prepared to access financial services online. This is no longer just a growing trend, but an indication that digital finance is becoming the norm for the majority.
*38 % prefer the mobile app - the fastest and most familiar way.
*32 % choose the official website of the bank or insurance company.
*4 % are ready to resolve issues even through chatbots.
This distribution demonstrates a high level of adaptability to different digital channels: people are comfortable choosing the format that suits them best.
However, only a quarter of respondents (26% %) are not yet ready to fully transfer their financial transactions online. However, this is no longer a majority, but rather a distinct segment that can be reached through clear interfaces, educational tips, and increased trust in online services.
Result
Online finance in Uzbekistan is already a part of everyday life. From transfers and payments to loans and insurance, decisions are increasingly being made at home, from a phone or laptop.
Companies that can make this process simple, clear, and reliable will gain a huge advantage. After all, today, the winner isn't the one with the most branches, but the one who can get closer to the customer on their smartphone.